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GOOD CRM STRATEGY

The 3 mantra’s for any good CRM strategy is - recognition, consistency and rewards. Recognition - both from the customer side (You recognize the presence of

2 mins read

FUNNEL FRAMEWORK

Here is a simple framework for identifying high-impact areas in your ecommerce: From the framework, you're identifying key areas to improve conversion at each step: Top of

2 mins read

FEEDBACK FACTORS

If you get a chance to say a nice thing about someone, say it. There is so much happiness spread around that it actually makes

2 mins read

BUS FACTOR

Every project you undertake has an inherent amount of risk associated with it. As PMs, dealing and managing that risk is hard - though there

1 mins read

BROAD V/S NARROW VISION

I cannot stress the importance of having a narrow vision statement. You want to do one thing and make sure it's right. Nothing too broad,

3 mins read

THE VISION FORMULA

A product's vision is a function of the combined leadership's experience & their imagination. Simply put: i.e. Your product can only go as high as the

1 mins read

MOTIVATION

One of the hardest things in Product management is to get the Team to rally behind the product vision. Not just rally, but to impart

2 mins read

OMNI-DIRECTIONAL

What makes a good product manager? Or a great product manager? Or even a bad product manager? I think a great PM is some who can

1 mins read

LONG TERM PLANNING

David Friedberg, on the All In Podcast, said something interesting - not all monopolies stifle innovation and profit for themselves. He said this in regard

3 mins read

SUCCESS V/S GREATNESS

I was watching The Green Room with Paul Provenza last night, and in the episode starring Patrice O’Neal (RIP), Bob Saget(RIP) and Roseanne Barr, I

3 mins read

(UN)BROKEN AGILE PRACTICES

The org you start at doesn't follow all the practices that you've learnt in the past or on the web. Does that mean they're wrong

2 mins read

ARE YOU A SOLDIER OR A GENERAL?

Want to know a really quick way to demoralize your team members? Ask them if they're a soldier or a general. That's guaranteed to make

2 mins read

WRITING & DREAMING

Years ago, when I started writing, I promised myself that I wouldn’t write to please. I would write for me. That meant no topic was

2 mins read

THE FIRST ONE

And it’s finally here. Not that you were waiting… After 3 weeks of struggling to find the right technology and tools to enable me to write

1 mins read